Case Study: San Francisco 49ers

  • $470M in Revenue
  • 16th Most Valuable Sports Franchise
  • 250 Team Members
“If you feel like your organization is not running full steam and it’s because of people, culture, systems, or structure, they are definitely the right people to hire. Our common purpose has led to better culture, better accountability, and better decision making.”
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– Al Guido

The Opportunity

Articulate a purpose beyond building a new $1B+ stadium and relocating from San Francisco to Santa Clara

Develop new team members and rising leaders - as a larger and younger talent pool changed the makeup of the team - while reducing high turnover among full and part time employees

Increase low engagement scores and inspire teamwork across various departments.

The Result

Reduced turnover in key positions

Increased scores across multiple dimensions of their Best Places to Work Survey

More collaborative senior leadership team

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