Deliver meaning and implementation beyond an on field win/loss record

The Opportunity

• Articulate a purpose beyond building a new $1B+ stadium and relocating from San Francisco to Santa Clara
• Develop new team members and rising leaders - as a larger and younger talent pool changed the makeup of the team - while reducing high turnover among full and part-time employees
• Increase low engagement scores and inspire teamwork across various departments.

Our Approach

Having recently drafted a new Purpose and Values statement, the 49ers were focused on aligning and inspiring their senior leadership team towards a new vision, having just opened Levi Stadium and moved their storied franchise from San Francisco to Santa Clara, CA. Chapman & Co. facilitated a two-day Inspire course as the first step in taking their commitment to caring for people from a statement to practical application in the organization. Following positive feedback from key leaders, the 49ers embraced:

• New core leadership curriculum: Inspire, Connect, and Relate to all positional leaders, including the senior leadership team
• Employee Focus Groups throughout the organization to identify culture gaps and frustrating work systems
• Focused continuous improvement to evolve the most frustrating work systems
• Team-specific Employee Focus Groups to address tactical concerns within legal, community relations, and business analytics
• Executive coaching for key members of the senior leadership team
• Leadership offsite design and facilitation, including implementation of 360 assessments to measure progress

The Result

• Reduced turnover in key positions
• Increased scores across multiple dimensions of their Best Places to Work Survey
• More collaborative senior leadership team