Purpose and Values Workshop


Beyond profitability, why does your organization exist? What makes you distinct, unique, or better from another? Why should anyone buy from you? 

Articulating your purpose and values will not only answer these questions but will further lead to consistent decision-making internally, educate clients and potential customers about what you stand for, and aide in recruiting new talent who aligns to your culture. According to a recent PwC study, the majority (79%) of business leaders surveyed believe that an organization’s purpose is central to business success. Further, this same group shared that purpose is not used as a filter for decision-making within the organization. With current generations five times more likely to stay with an organization that has an established purpose that they can connect to, having a clearly identified sense of purpose and values is an organizational necessity.  

This workshop helps your organization define your purpose and values in simple language that will inspire action within all levels of your employees. Rather than sequestering marketing experts in a room and developing a catchy slogan, we deepen individual awareness and appreciation of the human attributes that inspire an inspirational and unique culture through sharing stories that exemplify when the organization is at its best.  


Participants will:

  • Craft a purpose statement of the organization beyond a product and/or service
  • Articulate a set of values and their underlying behaviors 
  • Deepen relationships within participants through historical accounts of the organization on its best days
  • Receive a communication and action plan to engage the organization
  • Gain training on how to use the purpose and values as a decision-making tool  


Intended Audience: Contact Chapman & Co. for recommended demographics

Duration: Full day


See how one organization is living their purpose and values.

“Hunter turned 75 years old this year. Like many companies, we have a strong, resilient history. In 2019 and early 2020, we asked Chapman & Co. to work with our employees to capture Hunter’s purpose, “Aligning People and Innovation to Drive Excellence,” and our values. This work was complete in March 2020. In April 2020, when our sales fell suddenly, Hunter employees astonished us. Inspired by a unifying purpose and clear values, employees drove Hunter out of the recession faster and more powerfully than anyone predicted. Chapman & Co. helped us develop more than a statement. They helped us modernize employee engagement at Hunter.”

– Beau Brauer, President, Hunter Engineering


Read More Testimonials

Play Button

Contact us to learn more.