Customer Loyalty
The Human Drivers of Loyalty
We have developed a model based on established behavioral science principles and our own consulting experience that identifies the five core human drivers for loyalty. Function, Economic, Ego Expression, Social Identity, and Experiential. Each driver has its own unique characteristics, benefits, limitations, and strategic requirements.
Customer Growth
Customer Growth Begins with Customer Insight
Which segment of your customers has the most potential for growth? What areas of the customer experience are repeatedly hampering your ability to improve customer relationships? Find answers by giving customers a voice in the conversation with our Growth Survey.
Customer Retention
Customer Attrition Can Be Solved
According to a 2021 Chapman & Co. Market Survey, only 14% of consumers identify as truly loyal to the brands they interact with most. The majority of your customers are susceptible to competitive offers. In today’s market where customer attention is scarce and choice is abundant, what’s the answer? Let’s start by building a tailored loyalty strategy.
Customer Referral
Social Beings Require Social Solutions
Referrals can increase the number of high-quality customers a company acquires, strengthen the brand commitment of existing customers, and do it all at a fraction of the cost of traditional marketing. And it isn’t always about “how much” do you need to pay the person doing the referring – often gaining the social status of being the person “in the know” is enough of a reward.
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Retain, grow, and engage your customer base like never before with our Loyalty Services.
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INSIGHTS
The Loyalty Empathy Effect
Chapman & Co. insights that shed light on how loyal customers feel empathy for a brand’s employees, and why that matters.
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INSIGHTS
Adapting to Your Customers' Post-Pandemic Habits
As people emerge from lockdown and reengage with the world and each other, there is a lot to consider regarding the future of consumer behavior and here’s how you can prepare your business.
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INSIGHTS
Reframe How You Think About Referrals
Understanding this one common misconception will allow your team to craft a much more impactful referral strategy for your brand.
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VIDEO
Do I Need a Loyalty Program?
Do you know whether or not your organization needs a Loyalty Program? Find out in this video.
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