Three years after American Airlines merged with US Airways, the airline had completed integration of most customer-facing services. Turning their attention to internal systems and culture, the first step was drafting Leadership Attributes that would form the foundation for a fully merged One American. It was then that American Airlines engaged with Chapman & Co. to redefine the airline’s purpose and build a leadership curriculum for all leaders, and also:
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Engaged organization to define purpose and values
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Embedded employee focus groups as a key component of assessing current culture
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Consulted with senior leadership team on reaction to engagement survey results, listening skills and development of action plans
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Custom designed leadership curriculum, inclusive of 360 assessment, shared in-person experience and executive coaching 2,500 leaders
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Built and designed team specific solutions throughout the business
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Re-designed and facilitated annual leadership conference for 6,000 people leaders
